Apple Watch Series 9 and Watch Ultra 2 also revealed at ‘Wonderlust’ event

Highlights of the 2023 Apple Event: It’s officially arrived! Fans and geeks everywhere are riveted to their screens for Apple’s September special extravaganza, the company’s hallmark event. Tim Cook displayed the high-end selection from the Cupertino headquarters of the business.

The big screen screams ‘Wonderlust’ at Steve Jobs Theatre.

iPhone 15 launch: First offering – Apple Watch!

The next Apple Watch generation is ready to monitor health and encourage users to keep active. The Series 9 (S9) processor from Apple Silicon powers the most powerful Apple Watch.

On Apple Watch Series 9, use double tap to …

  • Answer a call
  • End a call
  • Change music
  • Stop a timer
  • Snooze an alarm
  • Scroll through widgets and so much more

Apple Event 2023: Mother Nature gives Apple HQ a visit!

All Apple products will have zero carbon emissions by the year 2030. The latest Apple commercial features Hollywood icon Octavia Spencer as Mother Nature. Tim Cook makes a cameo as well. If you have a sense of comedy that is green, you will enjoy this advertisement.

According to the firm, Apple Watch Series 9 is its first-ever carbon-neutral device, and it has received certification from an unnamed third party.

Apple will no longer use leather in any of its products. Instead, the tech company will experiment with new materials that will not have any carbon footprint.

Apple Watch Series 9 – What you get

The Apple Watch Ultra has the all new display architecture that can hit 3000 nits and the Night mode uses ambient light sensor to switch automatically. Ultra 2 also gets the S9 chipset. It will also support the double-tap feature. Apple has created Ultra 2 with the brightest display, even in scorching sunlight.

Apple Ultra 2 – Specifications

Ultra 2 along with the Alpine Loop or Trail Loop is also carbon neutral

The Watch Series 9 price

Watch Ultra 2 starts at $799

iPhone 15 Pro and iPhone 15 Pro Max

Including an A17 Pro for mobile gaming and next-level performance, a redesigned Action button, powerful camera enhancements, and a sturdy and light titanium design with new curved edges.

iPhone 15 Pro and iPhone 15 Pro Max represent the very best of Apple innovations, featuring a strong and lightweight titanium design, a new Action button, powerful camera upgrades, and A17 Pro.

Apple has announced the iPhone 15 Pro and iPhone 15 Pro Max, which feature aerospace-grade titanium bodies that are strong yet lightweight, making them Apple’s lightest Pro models ever. The phones come in four finishes: black titanium, white titanium, blue titanium, and natural titanium. Both models have powerful camera upgrades that enable the equivalent of seven pro lenses, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. The phones are powered by the A17 Pro chip, which unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds, up to 20x faster than USB 2, and together with new video formats, enables powerful pro workflows that were not possible before. The iPhone 15 Pro lineup also includes Roadside Assistance via satellite, which connects users to help if they have car trouble while off the grid. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.The iPhone 15 will be available with an OLED Super Retina display and the peak brightness can go up to 2000 nits

Additional features that benefit all cameras on iPhone 15 Pro and iPhone 15 Pro Max include:

  • Night mode gets better with sharper details and more vivid colors, now powered by the Photonic Engine, including Night mode portraits, enabled by the LiDAR scanner.
  • New Smart HDR captures subjects and the background with more true-to-life renderings of skin tones, while ensuring photos have brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app. This advanced HDR rendering is also available to third-party apps, so images can look even better when shared online.
  • The best quality video in a smartphone is upgraded thanks to A17 Pro, with improvements in low-light video and Action mode.

With enhanced professional workflows, the go-to smartphone for filmmakers and creative professionals gets even better. With an extra USB 3 connection, users may now experience up to 20x quicker transfer rates. Photographers may also set up a professional studio with the aid of the iPhone and third-party applications like Capture One, which enable them to shoot and instantaneously upload 48MP ProRAW photographs from the iPhone to the Mac. When utilising an iPhone as the primary camera, ProRes video may be directly saved to external storage, providing higher recording possibilities up to 4K at 60 fps and more flexibility on set. The iPhone 15 Pro is the first smartphone in the world to use ACES, the Academy Colour Encoding System, a universal standard for colour processes, and it also adds a new option for Log encoding.

iPhone 15 Pro & 15 Pro Max Prices

iPhone 15 Pro – Specifications

iPhone 15 Pro Camera details

  • Three focal lengths – 24mm, 28mm and 35mm
  • New 48MP main camera
  • 5x optical zoom
  • Macro photography
  • Larger sensor
  • Better low-light performance

iPhone 15 Pro – the most Pro iPhone with thinnest borders is here!

The iPhone 15 Pro will now come with a customisable Action Button.There are two sizes available: 6.1 inches for the iPhone Pro and 6.7 inches for the iPhone 15 Pro Plus. The A17 Pro processor, the first of its kind in the market, and the iPhone 15 Pro are also introduced.

iPhone 15 & 15 Plus Deets

iPhone 15 also comes with A16 Bionic and a new second-gen & Ultra WideBand chip.

  • Price: $799 (iPhone 15) & $899 (iPhone 15 Plus)
  • Available in Pink, Yellow, Green, Blue, and Black
  • Twice as bright as iPhone 14 – 1600 nits or 2000 nits in sun
  • 2 sizes – 6.1-inch & 6.7-inch (Plus)
  • Colour embedded into the rear glass
  • Tough Ceramic Glass Shield
  • 48MP Main camera
  • 2x Telephoto
  • Continuous zoom
  • Next-gen portraits
  • Matte back
  • Contoured edge
iphone 15 and 15 plus camera features

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