Introduction
Apple’s new iPhone lineup for 2025 made waves globally, bringing several upgrades in design, performance, camera tech, and connectivity. Whether you’re considering an upgrade or just curious, this guide covers everything from specs to pricing. Read on to decide which model fits your needs best.
Overview of the 2025 iPhone Lineup
As of September 2025, Apple launched four major models:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- iPhone Air (new category replacing the “Plus” in many markets)
- Plus, there’s iPhone 16e, the entry-level model released earlier in the year. mint+3WIRED+3Macworld+3
Preorders started around September 12, 2025, and general availability began on September 19, 2025. mint+3Macworld+3MacRumors+3
What’s New: Key Upgrades & Features
Below are the standout improvements and changes that distinguish the 2025 models from previous generations.
| Feature | What’s New / Improved |
|---|---|
| Design | iPhone Air is the thinnest ever (≈ 5.6 mm), new color options (e.g. Cosmic Orange, Deep Blue, Silver), refreshed camera module layouts. |
| Display | All models now have 120 Hz ProMotion / LTPO displays, higher peak brightness. |
| Chip & Performance | Powered by Apple’s new A19 / A19 Pro chips, with improved efficiency, better thermal management especially in Pro/Pro Max models. |
| Camera | Upgraded main sensors (48 MP for many), improved ultrawide / telephoto, better software features, stronger selfie cameras. Also, Air gets optical-quality telephoto support. |
| Connectivity and Extras | USB-C charging, MagSafe and Qi 2 wireless, eSIM or physical SIM variations depending on market, better wireless technologies (Wi-Fi 7, Bluetooth updates) especially in some models like the Air. |
| Battery & Charging | Slightly larger batteries in Pro / Pro Max, faster charging via USB-C in some models, improved wireless charging. Also more efficient power management. |
Specs & Storage Options
Here are the storage tiers, pricing, and some spec highlights to help with comparisons:
| Model | Storage / RAM Options | Starting Price (USD)* | Heightened Specs |
|---|---|---|---|
| iPhone 17 | 256 GB, 512 GB; approx. 8 GB RAM | ~$799 | 6.3-inch OLED 120Hz display; dual 48 MP rear cameras; good all-round performer. |
| iPhone Air | 256 GB, 512 GB, 1 TB; ~12 GB RAM | ~$999 | Ultra slim, lightweight; strongest showing of portability + performance; improved selfie cam too. |
| iPhone 17 Pro | 256-512 GB, up to 1 TB | ~$1,099 | Enhanced build, better camera zoom, upgraded display & cooling. |
| iPhone 17 Pro Max | Up to 2 TB on top variants | ~$1,199+ | Biggest specs: largest screen, best camera capabilities, most battery and premium features. |
| iPhone 16e | 128, 256, 512 GB; ~8 GB RAM | ~$599 | Entry-level; still packs many modern features; good for budget/conscious buyers. |
*Prices are US market estimates; may vary by region / tax / import fees.
Which Model Should You Choose?
Here’s guidance depending on what you care about most:
- Best all-round value → iPhone 17
- Portability and thin design → iPhone Air is made for you
- Pro features: photography, video, zoom → 17 Pro or Pro Max
- Biggest screen & power available → Pro Max
- On a budget or wanting core iPhone features without the premium price tag → 16e
Potential Considerations & Downsides
While the new lineup is impressive, some trade-offs to note:
- Ultra-thin designs like Air may compromise battery size vs thickness.
- Pro / Pro Max models cost much more, especially at top storage tiers (1-2 TB).
- Accessory compatibility (cases, chargers) may lag slightly after launch.
- Regions that rely on physical SIMs might have different configurations; eSIM-only or dual SIM setups may vary.
Global Pricing & Availability
- Preorders: September 12, 2025 Macworld+2MacRumors+2
- Full availability: September 19, 2025 MacRumors+2Wikipedia+2
- Pricing (USA): starts around $599 for entry models to $1,199+ for Pro Max top variants. MacRumors+1
- Local pricing depends heavily on tax, duties, import margins.
Conclusion
Apple’s 2025 iPhone lineup shows meaningful upgrades across the board—design, display, camera, and performance. Whether you prioritize portability with the Air, flagship features with the Pro / Pro Max, or value with the 16e, there’s an option for many users. Just match your priorities (camera, battery life, price) to the model that suits you.
Read our last article: Apple Event 2024: Everything You Need to Know About iPhone 16 and Apple Watch 10